Q&A Profile – Brenda Hayden

Brenda Hayden

PRIDE Magazine – March 2022 issue
Question & Answer Profile

Brenda Hayden
– 2022 Chair, Real Estate Building Industry Coalition
– First female African American President, Canopy Realtor® Association/Canopy MLS, 2019

What made you decide to get into real estate?

At the surface level, I got into real estate because a friend said I’d be good at it. Under the surface was a young professional who worked in traditional corporate environments and was having a relative successful career. I realized that my academic achievements and years of professional knowledge and dedication would be measured and rewarded according to the corporate structure. As a goal-oriented individual with a desire for autonomy, I decided to bet on me in an industry where your only limitation is you.

Any advice for women who are in real estate or considering the career?

Know your strengths; build your business around your strengths. This is a business; treat it as such. Surround yourself with people that will support you, understanding that sometimes that won’t be your family or friends. Get a coach and mentor.

What tips would you give people looking to buy their first home or invest in real estate?

Hire an experienced, trusted professional to guide you through the process. The real estate market is ever evolving. Well-meaning advice from associates who purchased or sold a home years ago may not be relevant in today’s market.

Why is being involved with Canopy Realtor® Association and your community important to you?

I became involved in the Association because I wanted to see more women, specifically black women, represented in real estate — not just as salespeople but as leaders in the industry. I didn’t see that representation when I became a Realtor® in 2001, so I got involved at the Association in the hopes that others would have a role model and feel a sense of inclusion and belonging, whether they were already licensed or considering real estate as a career.

Charlotte is home for me now and community is important; community is at the core of what we do as Realtors®. When people buy homes, they often look to us to be knowledgeable about what is happening civically, culturally, economically, etc. We all have a responsibility to serve and give back to our community in our individual way. I serve on several nonprofit boards because I believe service to others/community is the price we pay for the space we occupy.