‘Cool’ to chilly CMLS ponders how to clean up syndicated listings By Anne Marie Howard About two years ago, our MLS began facilitating the spread of your property listings on the Internet. That was cool. But what’s been happening lately is not so cool. In fact, there’s a downright chill in the air. To understand, check out this quick overview of how we set up syndication: We partnered with ListHub, an online service now owned by Realtor.com, and began sending ListHub a custom data feed that is a modification of our MLS listings for the Internet. Each MLS Member Participant (MP) who chose to participate logged into ListHub, created an account and selected which Internet portals, or syndicators, they wanted to receive their firm’s listings (entities such as Yahoo, Trulia, Zillow, etc.). MPs could hit “Select All” for the approximately 100 syndicators available or pick individually. They also could link their...
